Vine Services

Vine

Vine is a short-form video sharing service. Founded in June 2012, it was acquired by microblogging website Twitter in October 2012, just before its official launch. The service allows users to record and edit five- to six-second-long looping video clips, and to "revine", or share others' posts with followers. Some Vines are revined automatically based on what is popular. The videos can then be published through Vine's social network and shared on other services such as Facebook and Twitter. Vine's app can also be used to browse through videos posted by other users, along with groups of videos by theme, and trending, or popular, videos.

Vine was founded by Dom Hofmann, Rus Yusupov, and Colin Kroll in June 2012. The company was acquired by Twitter in October 2012 for a reported $30 million.

Vine enables users to record short video clips up to around six seconds long while recording through its in-app camera. The camera records only while the screen is being touched, enabling users to edit on the fly or create stop motion effects.
Additional features were added to the app in July 2013; these include grid and ghost image tools for the camera, curated channels (including themed areas and trending topics/users), the ability to "revine" videos on a personal stream, and protected posts.
In July 2014, Vine updated their app with a new "loop count" meaning every time someone watches a vine, a number on top of the video will appear showing how many times it was viewed. The "loop count" also includes views from vines that are embedded onto other websites.

Vine has attracted different types of uses, including short-form comedy and music performances, and stop motion animation. The service has also been used for journalism: on February 1, 2013, a Turkish journalist used it to document the aftermath of a suicide bombing outside the United States embassy in Turkey. Vine has also gained ground as a promotional tool; in 2013, the track listing of Daft Punk's album Random Access Memories was revealed via a Vine video, and on September 9, 2013, Dunkin Donuts became the first company to use a single Vine as an entire television advertisement.

In July 2014, Vine updated their app with a new "loop count" meaning every time someone watches a vine, a number on top of the video will appear showing how many times it was viewed. The "loop count" also includes views from vines that are embedded onto other websites.